free: 

exempt from external authority, interference, restriction, etc., as a person or one's will, thought, choice, action, etc.; independent; unrestricted.

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alchemy: 

any magical power or process of transmuting a common substance, usually of little value, into a substance of great value -- any seemingly magical process of transforming or combining elements into something new.

experimental creative direction & production house 

based in grand rapids, michigan with focuses in creative strategy and design, experience production and 

sensory storytelling.

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